Director of Business Development - Fire Services
As Director of Business Development – Fire Services, you’ll play a key role in shaping the future of our Fire Services division.
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Position Details
As the Director of Business Development – Fire Services, you’ll play a key leadership role in driving the growth of Radius Fire across our current market and into new territories. Focused on strategic expansion, you will lead efforts to secure new contracts for Fire Inspections & Repairs, Fire Monitoring, Fire Safety Plans, Fire Alarm and Sprinkler Installs, and future service offerings developed through innovation and market insight.
You’ll partner closely with Operations to ensure we deliver on our promises, assist in the development and training of an Inside Sales team, and support our Sales & Service team in achieving their sales goals. Your leadership will ensure Radius Fire is not only competitive—but top of mind in the fire protection space.
This is more than a traditional sales leadership role — it’s an opportunity to elevate the life safety experience for our customers, lead strategic collaboration across teams, and play a key role in shaping the future of our Fire Services division. You’ll help us strengthen long-term relationships and deliver consistent, value-driven solutions that align with our mission to create customers for life—through trust, performance, and care.
Join us to build trust, grow the market, and help make Radius Fire a name synonymous with safety, service, and excellence.
REPORTING STRUCTURE
Please note that the reporting structure may change. The current structure is as follows:
- Directly Reports to: VP of Fire Services
- Directly Leads: (1) Client Relations Manager (1) Business Development Manager (2) Fire Sales Associates
- Indirectly Leads: (1) Account Manager – Sales Support (1) Service Solution Coordinator (4)Account Managers (future progression to support inside sales)
Incentives
- Job Stability with Purpose
As an essential service provider, we proudly continued supporting our communities throughout the pandemic—and we’re still growing. With consistent year-over-year expansion and exciting plans ahead, you’ll be joining a company with a strong foundation and a bright future. - Flexible Work Options
Enjoy the freedom to structure your workday in a way that suits you—whether from home, in the office, or a blend of both—so you can maintain productivity while supporting your well-being. - Comprehensive Benefits Package
We offer extended health and dental coverage, RRSP matching, a Monthly Profit-Sharing Bonus, an Employee & Family Assistance Program, charitable donation matching, and even a bonus stat holiday on Boxing Day. - Growth & Development
We’re invested in your growth. From internal coaching to paid externaltraining, we offer opportunities to build your skills and advance your career. - A Culture That Celebrates Fun
From pub nights and virtual game sessions to team outings and communityvolunteer events, we believe in creating space to connect, recharge, and havefun as a team. - Empowered to Make a Difference
Your ideas matter. We love when team members bring forward fresh perspectivesand get to see their initiatives make an impact. Speak up, take ownership, andhelp shape how we grow. - Convenient & Scenic Location
Our office is steps from the river, with walking paths perfect for a refreshinglunch break. We’re also just minutes from the Queensborough shopping center. - Proudly Community-Rooted
Our brand is trusted, respected, and recognized in the communities we serve. When you work with us, you’re part of something people believe in—and are proud to represent.
Job Description
Lead and Develop a High-Performing Sales Team
- Build and mentor a passionate, results-driven sales team aligned with the “Customers for Life” vision.
- Provide coaching, support, and performance management to help team members meet individual and team revenue goals.
- Conduct regular one-on-ones, performance check-ins, and accountability meetings using company platforms.
- Develop a strong second-in-command to support succession planning and leadership continuity.
- Oversee ongoing training and development of new and seasoned sales reps and the account management team.
Drive Sales Growth and Revenue Achievement
- Oversee sales strategies that support annual revenue targets across Fire Services, including inspections, repairs, installs, and service offerings.
- Actively participate in quoting, client meetings, and follow-ups to drive pipeline performance.
- Collaborate with leadership to develop annual budgets and forecasts aligned with organizational objectives, and hold the team accountable to meeting gross profit and expense targets.
Expand Market Presence and Strategic Business Development
- Identify and grow new verticals beyond residential clients while expanding offerings to existing customers.
- Proudly represent Radius at industry events, networking functions, and client-facing activities to strengthen brand awareness and uncover growth opportunities.
- Collaborate with Marketing on campaigns and messaging to support Fire Services business development.
- Innovate service offerings and cross-selling strategies with the Leadership team that deepen customer relationships and increase share of wallet.
Strengthen Customer Retention and Account Management
- Develop and lead a proactive retention program targeting at-risk accounts in collaboration with Inside Sales and Client Relations teams.
- Monitor and report on client attrition trends, identifying causes and creating action plans to reduce turnover.
- Support direct reports in identifying and addressing shifting market dynamics that may affect customer loyalty.
Champion Company Culture and Cross-Functional Collaboration
- Promote a value-over-price mindset that emphasizes legendary service and long-term client trust.
- Promote a strong, engaged, and safety-focused team culture centered on Radius DNA fundamentals.
- Foster productive relationships with internal stakeholders across Operations, Finance, and other business units.
*Please note: this is not an exhaustive list and other responsibilities may be required.
Requirements
Minimum 5 years of senior sales leadership experience, with a proven track record of:
- Building, leading, and inspiring high-performing sales teams, fostering a culture of accountability, collaboration, and results.
- Coaching and developing sales talent (both new and seasoned sales reps).
- Driving strategic sales business plans with an entrepreneurial approach.
- Expanding into new markets and geographies.
- Contributing to marketing strategies and go-to-market plans.
- Reviewing contracts and qualifying leads effectively with the team.
- Strong business acumen with the ability to scale revenue from $20M to $50M over the next 5–7 years.
- Relationship-Driven, excellent networking and relationship-building skills, both internally and externally.
- Creating retention programs driving long-term customer partnerships.
- Experience collaborating cross-functionally to create bundled service offerings, increase share of wallet, and partner with executive leadership to drive growth.
Strong presence in client-facing settings, including:
- Trade shows.
- Industry networking events.
- Client meetings, presentations, and lunch & learns.
Solid financial & business acumen, including the ability to:
- Set and manage budgets.
- Analyze sales performance.
- Drive revenue growth and margin improvement.
- Optimize sales-related expenses.
- Experience in a service-based industry is a strong asset, especially in organizations focused on value-based selling and long-term client partnerships.
- Comfortable navigating Microsoft Office and CRM/sales systems to pull reports and analyze data to make informed decisions.
Core Competencies:
Emotional Intelligence
Leads with humility, empathy, and strong listening skills. Handles conflict and adversity with professionalism and promotes personal growth.
Business Development
Identifies growth opportunities, expands the customer base, and drives revenue through strategic sales initiatives.
People & Performance Leadership
Builds accountable, high-performing teams through coaching, support, and a focus on results.
Organizational Excellence
Effectively manages priorities, delegates tasks, and ensures alignment and follow-through across teams.
Customer-First Ownership
Takes initiative, solves problems quickly, and ensures an exceptional customer experience at every touchpoint. Passionate about long-term relationships and is aligned with our vision of creating ‘customers for life’.
Solution Ownership
Thinks critically, resolves issues efficiently, and drives (and inspires others to drive) solutions.
Welcomes Fun
Brings positive energy to the team and knows how to lighten the mood when needed. Embraces team bonding—whether excelling at golf or just enthusiastically participating with a great attitude, while golfing poorly.
WE WANT TO HEAR FROM YOU
As Director of Business Development – Fire Services, you’ll play a key role in shaping the future of our Fire Services division.
Fire Protection Technicians contribute to creating safer environments for our communities.
Our fun-loving culture is central to our success.
At Radius, our people and culture are what drive our extraordinary success. We always give to the community and keep things fun.
Our clients tell us we're "Fire"
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